With all major engines now using some form of pay-per-click (PPC) listings, the need to take advantage of this type of online marketing has never been greater. Pay-per-click (PPC) advertising through Google and Yahoo is in some cases, a viable addition to natural (or organic) search engine optimization techniques. The system works by paying for a fixed position through a bidding system within the engine. You only pay if the user clicks on your ad. The price for the fixed position can range from mere rupee per click to well over thousands per click, depending on the competition for specific keywords. The more competitive the market and keywords, the more you will pay to have that user visit your site. |