Paid Inclusions (Paid Submissions and Directory Listing)
P.P.C. (Pay Per Click)
With all major engines now using some form of pay-per-click (PPC) listings, the need to take advantage of this type of online marketing has never been greater. Pay-per-click (PPC) advertising through Google and Yahoo is in some cases, a viable addition to natural (or organic) search engine optimization techniques. The system works by paying for a fixed position through a bidding system within the engine. You only pay if the user clicks on your ad. The price for the fixed position can range from mere rupee per click to well over thousands per click, depending on the competition for specific keywords. The more competitive the market and keywords, the more you will pay to have that user visit your site.
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PPC Financial Management, One of the biggest challenges of taking on a PPC campaign along with all of your other tasks is keeping track of your budget. Our dedicated account managers monitor your spend levels, are able to quickly spot trouble, and stop it before your account is empty.
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Geo-Targeting, Geo-targeting, or geographical targeting, allows you to select global regions where advertising for your site can and should appear.
Paid Inclusions
Paid Inclusion refers to the practice of search engines charging a fee to list your site. For some of the major search engines, paid inclusion is the only way for your site to be included in their results.
Benefits:
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Worth the price to anyone interested in obtaining faster results than the slow process of free submission.
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It can also be used to manage exactly what content is indexed, instead of relying on search engine spiders to dig out your key content. Types of paid inclusions are below,
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Directory Listings,Directory listings require both effective content writing and a comprehensive understanding of the search engines. CNL ensures that your directory submissions are in compliance with the directory's technical parameters and ensures that the client's listings are as keyword rich and relevant as possible. Proper directory submission is critical for search engine success.
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Paid Submission,The single most important piece of information that we can give you regarding submitting your site, is that the task be completed manually. Most automated submissions do not work at all. Premium SEO providers don't count on a software program to add your site to the major engines. It is always good to create a record of the steps you are taking to improve your search engine results positions should anything go wrong later down the line.
