| |
Feasibility check for current project and client's requirements. |
|
| |
The current e-Brand Equity and web presence evaluation & reporting to the clients. |
|
| |
Study of Target Audiences & rivals. |
|
| |
Identification of goals and objective of the project. |
|
| |
|
|
| Strategy Planning |
|
| Strategy Planning is the visualization of positioning customer's brand and web presence strategy definitions and plan decides the phases of the project, feasibility and estimated returns output for the clients. The strategy planning of any project involves, |
|
| |
The definition of plan of how to achieve identified goals and objectives. |
|
| |
Estimation of resources. |
|
| |
The scheduling and planning of the project. |
|
| |
Estimation of the budget of the selected tasks for e-Branding. |
|
| |
The definition of actual steps, media plans and spot plans, etc. |
|
| |
|
|
| Development |
|
| The development of the project is the actual execution of the strategy plan. This, as a part of any project, is a portrayal of the steps planned by strategists. This will include, |
|
| |
The design of layouts, website, e-Promotion material, etc. |
|
| |
The application development of project as per requirements. |
|
| |
The integration of the interface and design and applications. |
|
| |
The QA and Testing of the project. |
|
| |
|
|
| e-Marketing |
|
The e-Marketing is the techniques applied for company's e-Brand equity growth. This includes, |
|
| |
Web Publishing, the banners and links promotions of the company brand and web presence. This will increase traffic on the website and help in positioning client's brand online. This includes the properties selection, media plans, account plans, spot plans, creative execution, etc. of the company. |
|
| |
Search Marketing, the search engine development and promotions of the company's website. This includes SEO, Paid inclusions, P.P.C and Paid placement, and Directory Listing of the company. |
|
| |
Push Marketing, this is targeted to all potential business associates and customers based on the database created or taken from the source. This is a marketing strategy where receiver hasn't registered for the material of the company. This is a print campaign supportive to online web presence. |
|
| |
Permission Marketing, this is a marketing and PR to already subscribed or known business associates and customers of the company to acknowledge and continue the business relations. This is a target specific marketing. This is an online mailers campaign supportive to online web presence. |
|
| |
|
|
| Web Analytics |
|
| The web analytics is the technique used to measure ROI on development and e-Brand Promotions. This includes web analysis and reporting.
Web Analysis is a constant monitoring of client's web presence which includes, |
|
| |
Website monitoring |
|
| |
Search Engine ranks analysis |
|
| |
Traffic Analysis |
|
| |
The categorization of viewers based on geography, search strings, search engines, time spent, pages viewed, page reply, etc.
|
|
| Web analysis gives idea about further updates and more focus area to company to enhance web presence. |
|
| |
|
|
